Author: Moksha Chaudhary

I’ve been running GrowEasy Analytics for nearly two decades now, and if there’s one thing I’ve learned in B2B SaaS, it’s that trust is everything. Clients don’t just buy your software—they buy the promise that it’ll make their lives easier, their businesses stronger. For years, we sold our retail analytics platform the old-fashioned way: monthly subscriptions, tiered plans, the usual drill. But in 2025, something’s shifting. Buyers are tired of paying for features they don’t use. They want results, not promises. That’s where outcome-based pricing comes in, and let me tell you, our journey diving into it at GrowEasy has…

I’ve been running CoreTech Solutions, a supply chain software company, for 15 years now, and if there’s one thing I’ve learned, it’s that business is built on relationships. Not just emails or contracts, but those moments when you look someone in the eye—or these days, on a Zoom screen—and know you’re on the same page. For years, that meant trade shows, sweaty handshakes, and late-night drinks at industry conferences. But in 2025, the game’s changed. Hybrid events—part in-person, part virtual—are rewriting how we connect in B2B, and I’ve got some stories from the front lines at CoreTech to prove it.…

I’ve been in the B2B tech world for 20 years, working with SaaS startups and large enterprises to solve their biggest problems. In 2025, one thing that’s really caught my attention is multimodal AI and how it’s changing the way companies innovate. It’s not just another tool—it’s a way to use data in smarter, more connected ways that can push businesses forward. Let me walk you through what it is, why it matters, and how it can help your company. What Multimodal AI Means to Me Let’s keep it simple. Multimodal AI is a type of artificial intelligence that can…

Hello, I’m someone who’s spent over two decades working with SaaS startups and large enterprises, helping them tackle real problems with technology. I’ve seen a lot of trends come and go, but one thing that stands out in 2025 is the growing interest in agentic AI for B2B operations. It’s not just another flashy tool—it’s a shift that could change how businesses handle their day-to-day work. Let’s break it down in a simple way and see what it means for companies like yours. What Is Agentic AI, Anyway? First, let’s talk about what agentic AI is. In plain terms, it’s…

I’ve been in the B2B game long enough to know it’s all about people. Sure, we’ve got contracts, numbers, and deadlines, but strip it down, and it’s still about that moment when someone trusts you enough to say, “Yeah, let’s do this.” So when folks started buzzing about AI changing how we connect with customers, I raised an eyebrow. A computer figuring out what makes a buyer tick? Come on. But here we are in 2025, and I’ve seen it with my own eyes—AI’s shaking things up. Not by replacing us, though. It’s more like a trusty sidekick, helping us…