There was a time when marketing felt like shouting into the void.You’d run a campaign, send out hundreds of emails, and hope a few people cared enough to reply. That was considered “reach.” Today, things are different — radically different.The most powerful marketing no longer feels like marketing at all. It feels like someone understood you. That’s the quiet revolution AI-driven hyper-personalization is bringing to B2B. Why Personalization Has Become the New Currency If you’re in B2B marketing today, you already know this: buyers are overwhelmed. They’re drowning in content, pitches, and “thought leadership” that all sound the same. But…
Author: Arjun Dev
Arjun Dev
Arjun Dev is a forward-thinking technology leader with over 15 years of experience driving innovation at the intersection of AI, data intelligence, and enterprise marketing. As the Chief Innovation Officer at NeuraAxis Technologies, he leads global initiatives that help organizations transform their customer journeys through predictive analytics and intelligent automation.
A strong advocate for human-centric technology, Arjun believes AI’s greatest power lies in amplifying empathy — turning data into understanding and algorithms into meaningful engagement. His work has guided numerous Fortune 500 enterprises in deploying scalable, ethical, and high-impact AI solutions across sales, marketing, and service operations.
Arjun regularly writes and speaks about the future of AI-driven personalization, digital transformation, and innovation strategy. His perspectives have been featured in leading industry forums and CXO panels worldwide.
Outside of work, he’s an avid reader of behavioral economics and enjoys mentoring young professionals entering the world of tech-driven marketing.